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HomeDisneyExtra MagicTulum, or not Tulum: THAT is the question

Tulum, or not Tulum: THAT is the question

Though Bachelor fans may have another question in mind, too! Whether you’re an avid Bachelor devotee or not, one thing is clear in the travel world right now: Mexico is having a MOMENT. And right now, all eyes are on Tulum. 

Popular TV shows often bring attention to specific places, especially when the place is integral to the story, and even more so when a specific location becomes almost like another character in the show. The cast and crew of Sex and the City famously referred to New York City as the fifth main character of the show, Yellowstone National Park has seen a marked increase in visitation since the series Yellowstone premiered, and tourism in Scotland has been climbing for the last decade due to the popularity of the show Outlander (we even did an Inspiring Itinerary on it, which you can find here). 


So, of course, when The Bachelor focused in on Tulum, Mexico, for the season’s final episodes, the already-popular, yet relatively remote destination received a sudden uptick in interest. Coincidentally, Tulum was one of the featured stops on February’s Inspiring Itinerary: The Perfect Myriad of Mexico Vacation (if you missed it, you can find it here), and in keeping up with Mexico’s moment, we also featured A Myriad of Mexican Resorts in one of March’s blogs, which you can find here

But, let’s get back to our original question: Tulum, or not Tulum?

What Makes Tulum Worth Visiting?

Tulum Mexico

As part of the breathtaking coastline of the Yucatán Peninsula, Tulum stands as a beacon of ancient mystique and contemporary allure. What sets Tulum apart from its neighboring resort towns is its unique blend of history, culture, and natural beauty, making it a destination that offers something captivating for every type of traveler.

The heart of Tulum is its rich Mayan heritage, which is palpable at every turn. The crowning jewel of this ancient legacy is the Tulum Archaeological Zone, where the iconic ruins perch majestically atop rugged cliffs overlooking the turquoise waters of the Caribbean Sea. Exploring these ancient remnants, visitors are transported back in time to an era when Tulum was a bustling Mayan port city, trading in goods and ideas across the region.

But, of course, Tulum’s appeal extends far beyond its archaeological treasures. The town itself exudes a laid-back vibe, with its bohemian atmosphere and eco-conscious ethos. Boutique hotels, chic beach clubs, and wellness retreats dot the coastline, offering travelers a chance to unwind and rejuvenate amidst stunning natural surroundings. Whether it’s practicing yoga at sunrise, indulging in authentic farm-to-table cuisine, or simply lounging on powdery white sands, Tulum provides a sanctuary for relaxation and rejuvination.

Tulum Mexico

Moreover, Tulum serves as a gateway to some of the region’s most spectacular natural wonders. From the crystalline cenotes hidden within the jungle, to the sprawling Sian Ka’an Biosphere Reserve, a UNESCO World Heritage Site teeming with biodiversity, outdoor enthusiasts will find no shortage of adventures to embark upon. Snorkeling amidst vibrant coral reefs, kayaking through mangrove forests, and swimming in underground caverns are just a few of the unforgettable experiences awaiting visitors to Tulum.

Tulum is truly a destination that transcends the ordinary, inviting travelers to immerse themselves in a world where the past meets the present, and where nature’s beauty is both preserved and celebrated. Whether seeking cultural enlightenment, spiritual renewal, or simply a blissful escape, Tulum offers a transformative journey that leaves a lasting impression on all who venture to its shores.

How To Stay in Tulum Like a Bachelor (or Bachelorette)

Mexico Resort

Fans of the show probably already know the exact resorts that were featured in the most recent episodes. Whether you’ve already figured out the exact rooms where this season’s Bachelor and his prospective love interests stayed, or you have no idea what I’m talking about (because The Bachelor isn’t everyone’s guilty pleasure reality TV, some err more on the Real Housewives side, and, let’s be honest, some of us love them all!), let’s shine a spotlight on the two resorts chosen for the show. 

Dreams Tulum Resort and Spa

Mexico Resort

Escape the hustle and bustle of Cancun and venture into a tropical haven just 85 minutes from the airport and mere minutes from the charming downtown of Tulum. It’s here that you will discover the serenity of Dreams Tulum Resort and Spa, nestled amidst 44 acres of lush coastline and jungle. Begin your days with rejuvenating yoga sessions on the expansive, tranquil beach, reconnecting with yourself and nature in the most serene setting.

This Dreams resort exudes the epitome of luxury with mesmerizing ocean views, gourmet room service, and activities tailored to every age, interest, and passion. Spacious rooms and suites are meticulously appointed and lavishly equipped, offering a picture-perfect vacation experience complemented by warm, welcoming service, and romantic touches throughout.

Mexico Resort

At Dreams Tulum, you’ll find endless beach activities and also adventures to nearby family-friendly attractions, such as the ancient Mayan ruins, and the thrilling Xel-Ha natural aquapark. Alternatively, bask in the sun by the shimmering pool, sipping on refreshing beverages or tropical cocktails. With access to an array of entertainment and fine dining options across sixteen restaurants and bars, your experience at Dreams promises to be nothing short of extraordinary.

Dreams Tulum is a tropical paradise, ideally situated near the region’s most renowned Ancient Mayan attractions. While staying at Dreams Tulum, you can immerse yourself in dazzling beach and pool views, pamper yourself at our world-class spa, savor gourmet dining experiences, and partake in endless activities, day or night. 

Secrets Akumal Riviera Maya

Mexico Resort

Immerse yourself in unparalleled luxury at Secrets Akumal Riviera Maya, where opulence meets natural beauty. Situated along the renowned white-sand shores of Akumal beach in the heart of the Riviera Maya, this all-inclusive resort seamlessly blends elegant design with the splendor of its surroundings. Embracing its Mayan heritage with a name meaning “place of the turtle,” this resort sanctuary is celebrated for its pristine beach, tranquil Caribbean waters, and thriving green sea turtle population, creating an aquatic haven for snorkeling, kayaking, and an array of resort activities.

Secrets Akumal provides an adults-only retreat, offering a romantic escape amidst winding pathways, secluded pools, and a world-class spa, all enhanced by our signature Unlimited-Luxury experience. A stay at Secrets is a symphony of mesmerizing ocean views, indulgent gourmet room service, and intimate walks along the beach at sunset. It’s a chance to luxuriate in each other’s company, enveloped by unparalleled comfort, and personalized concierge service.

Mexico Resort

At Secrets Akumal, you’ll discover a tropical paradise where lavish suites, impeccable dining experiences, and limitless drinks await. Engage in endless activities, day or night, or partake in romantic celebrations tailored just for you. Here, the only distraction is the soothing melody of the ocean’s waves, providing the perfect backdrop for you to reconnect, relax, and create cherished memories together.

Why Tulum Might Not Be For Everyone


While Tulum’s allure is undeniable, it’s essential to acknowledge that this vibrant destination may not be the perfect fit for every traveler. Tulum’s unique charm comes with its own set of characteristics and considerations that may not appeal to everyone’s preferences or expectations.

As with any location with growing notoriety, Tulum’s popularity has led to a surge in tourism, especially during peak seasons. As a result, the town and its attractions can become crowded, with bustling streets and packed beaches detracting from the tranquility some travelers seek. Additionally, infrastructure in Tulum, particularly in the town center, may not be as developed as in more established tourist destinations, leading to occasional challenges with transportation, accessibility, and amenities.


Tulum’s natural beauty is undoubtedly one of its greatest assets, but it also means embracing the elements. The region’s tropical climate can bring high temperatures, humidity, and occasional rain showers, which may not be ideal for travelers accustomed to cooler or drier climates.  Moreover, Tulum’s beaches are known for their rugged beauty, with rocky areas and seaweed occasionally washing ashore, which may not appeal to those seeking pristine, manicured shores.

Finally, Tulum’s remote location at the southern end of the Riviera Maya means that reaching the destination requires a bit of effort, particularly for travelers flying into Cancun International Airport. While Tulum’s seclusion adds to its charm, it also means longer travel times and potentially limited access to certain amenities and conveniences found in more urbanized areas.

Palm Trees

Therefore, while Tulum’s bohemian spirit, ancient ruins, and natural wonders captivate many, it’s essential to recognize that this destination may not cater to everyone’s tastes or preferences. From its eco-friendly accommodations to its bustling streets and rugged coastline, Tulum offers a unique experience that appeals to those seeking adventure and connection with nature, but may not resonate with travelers seeking a more traditional and authentic experience in Mexico.

Tulum Mexico

Ready to Plan?

So, have you decided? Tulum, or not Tulum? While choosing whether or not to visit Tulum isn’t as dramatic as “To be, or not to be,” deciding where to visit in Mexico can be a tough choice to make. But, that’s what your favorite Love of the Magic Vacations Travel Advisor is here for! Whatever experience you’re looking for in Mexico, or the Caribbean, or anywhere else in the world, your favorite LOTMV TA knows exactly how to help you find the perfect destination for YOU. Contact me (at or your favorite LOTMV TA to get started creating the unique experience and perfect vacation you’re looking for. 




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